The Ordinary Life

Getting too ordinary can be an undesirable thing. There is much to be said for anonymity and the comfort and safety it confers to a tiny organism eager to evade the predatory eyes of larger entities but then again, there is also the need to advertise one's presence to others who form part of a symbiotic configuration that allows different organisms to thrive, as in the case of the flower and the butterfly. Advertising can take many forms and in the online world, one always wants the to engage the attention of cyber denizens and keep them for a long time. Directories help perform this function and they may be specialized or generic.